In an increasingly globalized society that is dependent on international trade, and is currently witnessing the rise of multinational and transnational corporations like Apple, Nestlé and Toyota, it is important to know how to locate, access, and utilize business information resources that reflect a wide geographic scope.
The International Business module aims to strengthen your knowledge of the international business information landscape. It will also introduce you to major Inter-Governmental Organizations (IGOs) such as:
In addition, the material in this module will reinforce the value of the industry analysis frameworks introduced in Module 4, Industry & Market Research: PESTLE, SWOT, and Porter’s Five Forces, as they examine the competitive dynamics of a company or an industry using a macroeconomic perspective.
After completing this module, you will be able to successfully navigate the world of international business information and perform the following:
- Investigate a country’s background, particularly its international trade and investment climate
- Identify business sources that contain information on public and private companies worldwide
- Find public company reporting agencies and filing systems for countries outside Canada
- Conduct due diligence on industries and consumers using global market intelligence resources like Euromonitor’s Passport
- Differentiate between intergovernmental organizations (IGOs) such as the IMF, the United Nations, the World Bank, WTO, and understand the types of data available from each
- Generate global outlooks using the three analysis frameworks (PESTLE, SWOT and Porter’s Five Forces)