Jeannie Bail

What Is Passport?

Passport is a global research platform that covers companies, industries, distribution channels, economies and consumer trends through the local insight of hundreds of analysts in developed and emerging markets. It is a product of Euromonitor International, which is a global market research company based in London, U.K.

Its coverage also includes millions of internationally standardised statistics, so that you can easily and efficiently conduct multi-country comparative analyses for industries and categories. See the below example for Footwear – Market Size for selected European countries:

Screenshot of Market Sizes for the Footwear category (various countries) in Passport.

You can also find Political, Economic, Social and Technological (PEST) analysis reports for countries, in addition to industry and market reports on a wide range of consumer goods and services, including:

  • Appliances & Electronics
  • Drinks
  • Food & Nutrition
  • Health & Beauty
  • Home Products
  • Luxury & Fashion
  • Nicotine & Cannabis
  • Consumer Finance
  • Sports
  • Toys & Games
  • Travel, and more!

For a brief introduction to the database:

How to Access Passport

To access Passport, begin by going to the Databases section on the library website.

Screenshot of where to locate Passport via the UNB Libraries home page. First, select Databases.

Type Passport in the search field. Select Passport from the list and click GO.

Screenshot of how to select the Passport database via the UNB Libraries' web site. Select "Passport" in the prefilled search box.

Select Passport, as shown in the screenshot below.

Screenshot of the Passport database result via a database search.

Alternatively, select Passport from the International Business Research Guide > Key Databases & Journals.

Screenshot of another method to locate the Passport database via the International Business Research Guide. Look under Key Resources, and select.

An Example Search

Let’s say that you are interested in exploring the global market for pet food. You can start your search by selecting the Industries tab on the main home page of the database.

Screenshot of an example search in Passport on Pet Food. First, select the "Industries" tab.

From there, you can navigate to Home Products and select Pet Care.

Screenshot of a search example on Passport for Pet Food. Select the tab "Home Products", and then select "Pet Care".

Next, depending on your exact information need, there are lots of options to choose from. You can focus on a particular country and category, by selecting Explore Analysis > Country Report (in this example, cat food in France). You can take a macro view of industry growth by selecting the Interactive Dashboard feature (Pet Care Overview). Or, you can browse recent reports, including the one displayed here, World Market for Pet Care.

Screenshot of a search example for pet food in Passport. Note that there are several options to continue your search, including "Latest Reports", an overview on Pet Care, and the Explore Analysis feature that enables you to search more granularly by country and product.

Here is an example Table of Contents for the Country Report Cat Food in France, just to illustrate some of the data available. As you can see, the report contains data for both the category, including sales and forecasts, and the consumer, including the percentage of cat-owning households.

Screenshot of the "Cat Food in France" report in Passport.

Screenshot of the List of Contents and Tables for the Cat Food in France industry report.

A Free Industry / Market Resource

The World Economic Forum: Contains reports and white papers on a number of different industries and markets, including: energy, healthcare, automotive, cybersecurity and artificial intelligence (AI). Global coverage on topics such as the gender gap, diversity & inclusion in media & entertainment and the youth demographic.

Self Check


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Business Information Skills Certificate (BISC): Research Guide Copyright © 2023 by Jeannie Bail is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

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