International Industry and Market Research
Jeannie Bail
Introduction
In addition to possessing business intelligence on a particular company, it’s critical to know about the industry it operates in, its competition and who its current or future customers are, along with key trends. The information acquired in all these areas will better inform decision making and shape your analysis whether you are trying to launch a new company based outside Canada, enter a new foreign market or evaluate an existing international entity for investment purposes.
Module 4, Industry & Market Research, presented a few key resources that are global in scope. The chart below lists where and how you can search for coverage outside North America.
The next chapter will also introduce you to a premier source for global competitive and market intelligence: Euromonitor’s Passport.
Global Coverage for Industry and Market Research
Industry Research
| BCC Research | Contains global market reports for most categories. |
| Forrester | Filter results by region or country. |
| Frost & Sullivan | Browse industry and limit by region and country. |
| IBISWorld | Select Global Industry Research. |
Market Research
| Statista | Filter industry reports by region/country. |
| eMarketer | Limit results by geography. |
