By the end of this chapter, you should be able to
- Access and utilize key databases for business
In reports, data and information from sources are essential for building logos and ethos. Research yields the data, statistics, and logical reasoning that establish logos. Reliable, unbiased sources of information, verified experts, and clear and informed explanations build ethos. You may have an opinion about something, but without a foundation of knowledge, your claims will not be persuasive.
Every university has databases accessible by students for research. At Dalhousie University, a list of available research tools is provided in the Commerce Research Guide. In your Business Communication course at Dalhousie, you will use Factiva and MarketLine to conduct your research.
The videos presented here explain how to access Factiva and MarketLine Advantage as a Dalhousie University student. If you are from another university, your process will be different in accessing these tools, but once you are in the site, your research will be conducted in the same way. Each video is between three and four minutes long.
“Introduction to Factiva” by Dalhousie University Libraries
A transcript of the “Introduction to Factiva” video is available.
“Introduction to MarketLine” by Dalhousie University Libraries
A transcript of the “Introduction to MarketLine” video is available.
In addition, you may wish to access the following: