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Introduction
1. Case Study: HatsForHope
2. What is Public Relations?
3. Test Your Knowledge
4. Corporate Public Relations
5. Public Relation Agencies/Firms
6. Government Relations and Public Affairs
7. Nonprofit Public Relations
8. Test Your Knowledge
9. Professional Ethics
10. The American Narrative
11. The Canadian Narrative
12. The Recent Narrative
13. Fake News and PR Ethics
14. Test Your Knowledge
15. Strategic Public Relations Planning
16. Stage 1: Research
17. Stage 2: Analyze
18. Stage 3: Communicate
19. Step 4: Evaluate
20. Test Your Knowledge
21. Case Study: FoundedByHer
22. What is Research?
23. Quantitative & Qualitative Research
24. The Importance of Research in Public Relations
25. Social Media Research
26. Test Your Knowledge
27. Finding Information: Peer-Reviewed Journal Articles
28. Evaluating Information: Websites
29. Citing Information
30. Test Your Knowledge
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Foundations of Public Relations: Canadian Edition Copyright © by Department of Communication Studies is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.