Sustainability Pitch
Definition: A Business Pitch
The question of what is a business pitch is best answered with an example. Let’s say an entrepreneur, Kevin, wants to develop a new app based on the benefits of meditation. The pitch meaning in business is most like the hook or quick sentence that will get customers interested in the item, such as the benefit of meditations, provided by the new app Kevin developed. If Kevin can demonstrate the benefits of the app in his pitch, then he will be able to get investors to give him money actually to develop the app. A business pitch definition is a good pitch that focuses on hooking the audience with a new idea.
Source: Valenzuela, A. (2021, October 12). What is a business pitch? https://study.com/learn/lesson/business-pitch-purpose-types-example.html. https://study.com/learn/lesson/business-pitch-purpose-types-example.html
Delivering a great sustainable pitch is an art that sustainable entrepreneurs master to captivate their audience and inspire action. It goes beyond just presenting information—it’s about crafting a compelling narrative that conveys the social and environmental value of their venture.
To deliver a great sustainable pitch, sustainable entrepreneurs start by clearly articulating their value proposition. They succinctly communicate the problem they are addressing, the unique solution they offer, and the positive impact it will have on society and the environment. They emphasize the value they bring to customers, stakeholders, and the world at large.
“The audience will not remember the vast majority of what you say. But they will remember what they thought about what you said. And what they felt about what you said. So help them. Leave moments in your narrative for the audience’s reflection.”
~~ Coughter, P. (2016). The art of the pitch: Persuasion and presentation skills that win business. Springer.
Storytelling plays a pivotal role in engaging the audience. Sustainable entrepreneurs weave a narrative that connects with emotions, evokes empathy, and paints a vivid picture of the problem they are solving. They share compelling stories of real-world impact, showcasing the transformational changes their venture can bring about. By bringing their vision to life through storytelling, they inspire their audience and make the pitch more memorable.
Storytelling refers to the art of conveying narratives, experiences, or information through the use of words, images, or other forms of communication. It involves creating a compelling and engaging narrative that captures the attention and imagination of the audience. Storytelling can be used to entertain, educate, inspire, or persuade, and it has been a powerful communication tool throughout human history. It helps to connect individuals on an emotional level, convey complex ideas in a relatable manner, and make information more memorable.
Source: Haven, K. (2007). Story proof: The science behind the startling power of story. Greenwood Publishing Group.
Visual aids are powerful tools that sustainable entrepreneurs leverage to enhance their pitch. They use eye-catching and well-designed slides, infographics, and visuals to convey complex information in an easily digestible manner. Visual aids help to clarify concepts, illustrate data, and leave a lasting impression on the audience.
Authenticity and passion are key ingredients of a great sustainable pitch. Sustainable entrepreneurs genuinely believe in their mission and communicate their enthusiasm with conviction. They exude confidence and engage the audience through their genuine passion for creating positive change. Their enthusiasm is infectious, leaving the audience inspired and motivated to support their venture.
Watch this effective sustainable business pitch and look for the value proposition, storytelling, visual aids, and passion:
Aspire Food Group. (2014, December 12). Aspire’s winning 2013 Hult prize presentation at Clinton global initiative [Video]. Retrieved from https://youtu.be/Q_1HufkQujY?si=YYS26JmPNztgVDNA
Lastly, sustainable entrepreneurs adapt their pitch to their specific audience. They understand the importance of tailoring their message to resonate with different stakeholders. Whether it’s investors, customers, or community members, they customize their pitch to address the interests, values, and concerns of their target audience. This personalized approach increases the chances of connecting on a deeper level and generating support for their venture.
Knowledge Check!
Resources
- Di Gangi, M. (2020, February). 4 tips for pitching your sustainable business. LinkedIn. https://www.linkedin.com/pulse/4-tips-pitching-your-sustainable-business-michelle-di-gangi/
- Ong, J. (2022, June 23). Sustainability pitching investment story. Interseed. https://www.interseed.co/post/sustainability-startup-pitch-investment-story
A value proposition in marketing is a concise statement of the benefits that a company is delivering to customers who buy its products or services. It serves as a declaration of intent, both inside the company and in the marketplace.
Source: https://www.investopedia.com/terms/v/valueproposition.asp
